Case USA28: Why a Retail Chain Used Store Digitization to Distract from Enterprise Architecture Gaps
- Sunil Dutt Jha
- Aug 14
- 1 min read
Overview:
This case is part of our 100 US diagnostics exposing digitization optics replacing enterprise reform.
Stores deployed mobile checkout, smart shelves, and digital signage — while inventory logic, pricing governance, and supplier coordination stayed unmodeled.
P1–P6 Insight Preview:
Store tech improved local operations (P6 business) and components (P4), but lacked enterprise process architecture (P2) and system behavior (P3). Strategy (P1) stayed disconnected; tech ops (P6) faced high sync failures.
Role Disconnects:
CEO: “We’ve modernized the store experience” — but backend chaos persists.
CIO: “We digitized store ops” — yet enterprise processes remain manual.
Sales Head: “In-store sales are up” — but stockouts frustrate customers.
Chief EA: “We have gadgets, not architecture.”
Head of Store Operations: Front-end is fast — restocking still lags by days.
Want to read more?
Subscribe to architecturerating.com to keep reading this exclusive post.
