Enterprise Intelligence

And so, like 1820 medicine, they certify surface practices — but lack anatomy understanding.

Across the Middle East, “Enterprise Architecture” has become a brand — a badge claimed by banks, airlines, ministries, telecom giants, and consulting firms alike. But behind the banners and certifications, a pattern reveals itself.

Across the Middle East, everyone says they’ve “implemented EA.” → A national airline. → A major Gulf bank. → A digital authority in the region. → A global logistics player based in the UAE. → Even a ministry that awarded EA certifications. But when we looked under the hood? What we found wasn’t ENTERPRISE ARCHITECTURE.

The answer lies in a 3 part influence chain - an imposed belief system, consulting firms, and cetification bodies and ...internal IT leadership team

So the question becomes: Who rewrote the definition? And why did an entire region — full of ambition, strategy, and capital — fall for such a narrow version of what should be the enterprise’s central nervous system?

Naming parts doesn’t create function. You can agree on terminology—and still build disconnected systems.

Until the foundation is correct, speed is irrelevant. Because scaling confusion only guarantees faster failure.

Human anatomy doesn't change depending on the hospital or doctor. Yet in EA, everyone thinks they're allowed their own interpretation.

Is what you’re managing salt—or is it an aircraft? Salt is replicable, cheap, and replaceable. Aircraft involves complex design, long timelines, and sovereign implications.

Let’s clearly understand why genuine Enterprise Architecture must structurally represent all 14 clearly defined departments,

How many CEOs actively use TOGAF to drive strategic business decisions? 0%.

If you asked successful CEOs whether they actively involve TOGAF-certified architects in enterprise-wide strategic planning, market expansio

TOGAF architects "enable" integration within IT systems, but they rarely lead real strategic integration across finance, operations, or hr

Calling everything outside IT, "the business" isn't just linguistic—it reveals a deep structural misunderstanding at the core of frameworks

When you dive deeper into what TOGAF certification really covers, a troubling fact emerges: these professionals are trained narrowly in IT

If you ask the same CEOs how often they consult TOGAF-certified architects for strategic decisions, the answer is likely: "Rarely, if ever."

Curiously, the majority of CFOs, COOs, and HR leaders have little to no interaction with TOGAF-certified professionals.

If Enterprise Architecture is genuinely about the enterprise—then why does it report primarily to CIOs and not CEOs?

Yet, despite calling itself "Enterprise" Architecture, TOGAF rarely influences strategic business decisions. Instead, focus on IT Systems

If TOGAF is truly enterprise-wide, why do non-IT executives consistently ignore it?