top of page
Writer's pictureSunil Dutt Jha

The ICMG Awards: Elevating Strategy & Architecture Beyond Project Management

Updated: Jul 12

The ICMG Enterprise Strategy & Architecture Awards celebrate and recognize excellence in enterprise strategy and architecture. Unlike many evaluations that focus on project management efforts or the detailed IT implementation promoted by tool vendors, the ICMG Awards prioritize the foundational elements that drive successful enterprise architecture. This blog highlights the key aspects and evaluation criteria of the ICMG Awards, emphasizing the distinction between genuine architectural work and project management activities.



Focus Areas of the ICMG Awards

1. Enterprise Strategy

The first focus of the ICMG Awards is on Enterprise Strategy, which entails aligning architectural efforts with the overarching business goals and strategic objectives of the organization. Key evaluation parameters in this area include:

  • Strategic Alignment: How well the architecture supports the business strategy.

  • Stakeholder Engagement: The extent to which key stakeholders' expectations are met.

  • Strategic Models: The use of comprehensive models to articulate the strategy.

2. Enterprise Architecture

The second focus is on Enterprise Architecture, which provides a structured approach to implementing the enterprise strategy. Key aspects evaluated in this category include:

  • Architectural Foundation: Emphasis is placed on the underlying principles and frameworks that form the basis of the architecture, rather than just the detailed implementation.

  • Integration and Interlinking: How well different architectural perspectives (Strategy, Process, Systems, Components, Implementation, Operations) are integrated to form a cohesive whole.

  • Maturity and Adaptability: The ability of the architecture to evolve and adapt to changing business and technological environments.

Avoiding Common Pitfalls:


1.Project Management vs. Architecture

One of the critical points highlighted by the ICMG Awards is the clear distinction between project management efforts and genuine architectural work. It is essential to understand that:

  • Project Management Efforts: These involve the planning, execution, and control of project activities to achieve specific objectives within defined constraints (such as time, cost, and scope). While important, these efforts are operational and tactical in nature.

  • Architectural Efforts: These are strategic and foundational, focusing on creating a sustainable and adaptable architecture that supports long-term business goals. Architectural efforts should not be disguised as project management activities.


2.Architecture vs. Detailed Implementation

A prevalent misconception is that architecture is merely the details of implementation, a paradigm often promoted by tool vendors and managers. However, this view is far from reality. True architecture focuses on the foundational aspects, such as principles, frameworks, and strategic alignment, which ensure the architecture's long-term relevance and effectiveness.



Evaluation Rounds and Format of Interactions

The ICMG Awards are structured into four rounds, each with distinct focus areas and depth of evaluation:


Table: Evaluation Rounds and Interactions

Evaluation Round

Format of Interactions

Evaluation Focus

Round 1: Initial Screening

Online Submission and Review

Basic assessment of project objectives, processes, Components and Implementation.

Round 2: Online Evaluation

Detailed Documentation and Virtual Meetings

Comprehensive evaluation across all six perspectives: Strategy, Process, Systems, Components, Implementation, Operations.

Round 3: Regional Excellence

Onsite Presentations and Review

In-depth evaluation and benchmarking against regional standards, detailed feedback on each perspective.

Round 4: Global Excellence

In-Person Presentations and Final Review

In-depth evaluation and benchmarking against global standards, detailed feedback on each perspective.



Key Evaluation Aspects

Project Complexity :Evaluates the scale and scope of the project.

  • Projects are assessed based on their size, intricacy, and the range of components involved. Complex projects with multiple interconnected elements require a robust architectural foundation to ensure seamless integration and functionality.


Performance Indicators :Metrics and benchmarks for success.

  • These are quantifiable measures used to evaluate the performance and effectiveness of the architecture. Performance indicators might include system uptime, response times, user satisfaction, and return on investment (ROI). High-performing architectures demonstrate clear, measurable benefits.


Technology Models : Innovation and effectiveness of technology solutions.

  • This aspect looks at the use of cutting-edge technologies and how effectively they are implemented. Innovative technology models that solve business problems efficiently and can adapt to future needs are highly valued.


Stakeholders and Key Expectations : Alignment and satisfaction of key stakeholders.

  • Ensuring that the architecture meets the expectations and needs of various stakeholders, including executives, employees, and customers, is crucial. This involves clear communication, engagement, and alignment with business objectives.


Architecture Governance : Compliance with governance frameworks and standards.

  • Governance involves the policies, procedures, and standards that ensure the architecture is managed and maintained effectively. Strong governance frameworks ensure compliance, security, and alignment with organizational goals.


Implementation Models : Methodologies and approaches used in deployment.

  • This assesses the strategies and methodologies used to implement the architecture. Effective implementation models ensure that the architecture is deployed smoothly, efficiently, and with minimal risk.



Well-defined Taxonomy : Clarity and consistency in architectural terms and definitions.

  • A well-defined taxonomy ensures that all architectural components are clearly defined and consistently used across the organization. This clarity helps in understanding, managing, and evolving the architecture.



Interlinking of Perspectives : Integration and alignment of the six perspectives.

  • This evaluates how well the six key perspectives (Strategy, Process, Systems, Components, Implementation, Operations) are integrated and aligned. Effective interlinking ensures that the architecture functions as a cohesive whole, with each perspective supporting and enhancing the others.




Focus on Architectural Foundation

The ICMG Awards emphasize the architectural foundation as the cornerstone of enterprise architecture. This means that the evaluation focuses on:

  • Principles and Frameworks: The core principles that guide the architecture and the frameworks used to structure it.

  • Strategic Impact: How the architecture influences and supports strategic business objectives.

  • Long-term Sustainability: The ability of the architecture to remain relevant and effective over time, accommodating changes in the business environment.

Evaluation of Architectural Implementation and Operational System

An important aspect of the ICMG Awards evaluation is examining whether the architecture models were only used during the planning phase or if they continue to be beneficial in managing the operational system or enterprise. The evaluation looks into:

  • Implementation Success: How well the architecture was implemented and whether it has achieved its intended goals.

  • Operational Use: Whether the architecture is actively used in the operational management of the system or enterprise.

  • Adaptability: The architecture's ability to handle ongoing business and technology changes.


The ICMG Enterprise Strategy & Architecture Awards are rigorous and comprehensive, focusing on the strategic and foundational elements of enterprise architecture. By distinguishing between project management and architectural efforts, and emphasizing the importance of an architectural foundation, the awards set a high standard for excellence.


Participants who can demonstrate a robust and adaptable architecture that supports their enterprise strategy are well-positioned to achieve recognition and benchmark their projects against global standards. This approach not only enhances the quality of submissions but also drives continuous improvement and innovation in the field of enterprise architecture.

2,718 views

Enterprise Intelligence

Transforming Strategy into Execution with Precision and Real Intelligence

bottom of page