AI didn’t fail. Reps didn’t fail. Digital didn’t fail. Managers didn’t fail. It was absence of anatomy that caused the failure. Once the structure is made visible and corrected —strategy, process, logic, components —AI stops being a pilot tooland becomes part of how the enterprise thinks and acts every day. This is the foundation for everything that follows.

Reps didn’t follow it. Managers couldn’t enforce it. Brand teams complained it didn’t match their reality. And after eight weeks, leadership finally said: “We can’t scale this. It isn’t changing behaviour.” Not because the AI was wrong —but because the anatomy underneath it did not exist.

NBA didn’t fail. Reps didn’t fail. Digital didn’t fail. Compliance didn’t fail. This isn’t a technology failure. It failed because the anatomy foundation it needed simply didn’t exist Once P1–P4 are aligned, NBA at P5 becomes a structured, predictable, high-value engine —not another pilot that ends with “let’s pause this, it’s not matching reality.”