Case 8: Retail Group – A Digital Retail Rollout Mistaken for Enterprise Architecture 💲
- Sunil Dutt Jha
- Jul 3
- 5 min read
What was delivered: digital platforms, shared systems, omnichannel interfaces.
What was missing: structural coordination, enterprise process logic, and cross-brand anatomy.
Industry Context & Claimed EA Success
A leading Middle Eastern retail group claimed that Enterprise Architecture was central to its digital transformation.
The stated achievements:
Unified e-commerce across brands (fashion, electronics, grocery)
Integrated loyalty and CRM systems
Supply chain digitized with ERP
Seamless online-to-store customer journeys
Cross-brand data sharing enabled via common platforms
EA, they claimed, was the glue that brought together business units, eliminated silos, and built a “One Retail” enterprise.
What Was Really Done
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