Case 13: Media Corporation - A Platform Upgrade Mistaken for Media Enterprise Architecture 💲

In an era of digital convergence, a leading media conglomerate spanning television, print, and digital news announced its Enterprise Architecture (EA) success.

The claims:

• Seamless multi-channel delivery

• Unified platforms powering content, advertising, and CRM

• A single digital architecture enabling data-driven decision making
  

The EA program was positioned as the backbone of their digital-first reinvention — integrating legacy print, live TV, streaming content, and mobile engagement into one coordinated operation.

But in reality, the EA work focused on integrating IT platforms and modernizing infrastructure — without modeling how creative, commercial, legal, and operational functions actually interlock across the enterprise.

This was not a failure of execution. It was a misdefinition of what EA should have been.

What Was Really Done

Delivered:

1. Shared content management system (CMS) for TV, print, and digital

2. Subscription backend modernization for online products

3. CRM integration for targeted advertising

4. Cross-platform data lakes and analytics pipelines

All important — but confined to infrastructure and channel management.

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