USA23: How a Top Streaming Platform Confused Feature Delivery Speed with Enterprise Architecture Agility
- Sunil Dutt Jha
- Aug 14
- 1 min read
This case is part of our 100 US diagnostics, showing how entertainment platforms have substituted delivery velocity for enterprise agility.
Releases dropped weekly, features tested daily, and user engagement spiked — but the enterprise structure connecting content rights, ad delivery, personalization, and billing never existed.
P1–P6 Insight Preview:
Speed improved implementation (P5) and local processes (P2), but lacked strategy alignment (P1) and unified system behavior (P3). Components (P4) duplicated logic; business + tech ops (P6) scrambled during content or payment exceptions.
Role Disconnects:
CEO: “Our release cadence is unmatched” — but scaling that speed is brittle.
CIO: “We can push updates instantly” — yet backend complexity grows unchecked.
Sales Head: “New features boost ad revenue” — but conflicts break campaigns mid-flight.
Chief EA: “Speed ≠ agility” — enterprise logic is absent.
Head of Content Delivery: When rights or metadata change, we still push fixes manually across systems.
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