The Entertainment platforms have substituted delivery velocity for enterprise agility.
Releases dropped weekly, features tested daily, and user engagement spiked — but the enterprise structure connecting content rights, ad delivery, personalization, and billing never existed.
A US media group adopted low-code platforms to accelerate app launches and automate workflows, branding it as an EA-driven shift to agility. In reality, the low-code apps were deployed without enterprise logic alignment, creating overlapping processes and conflicting data flows.
In the media sector, a recurring pattern is treating content management system (CMS) upgrades as architecture strategy.
Editorial teams got faster publishing workflows, ad placement became more flexible, and content pipelines moved quicker — yet the enterprise structure linking editorial, legal, advertising, and distribution systems was never modeled.
