Enterprise Intelligence

Most media organisations still treat Enterprise Architecture as an IT exercise, which is why EA efforts don’t change content lifecycles, rights utilisation, monetisation outcomes, channel performance, or audience experiences. Media EA ≠ Media IT. This Director EA FAQ explains where traditional EA breaks down and how a true enterprise anatomy reveals the structure that IT alone cannot see, align, or repair. It explains the logic of shadow anatomies, media supply-chain drift, O

The Entertainment platforms have substituted delivery velocity for enterprise agility. Releases dropped weekly, features tested daily, and user engagement spiked — but the enterprise structure connecting content rights, ad delivery, personalization, and billing never existed.

A US media group adopted low-code platforms to accelerate app launches and automate workflows, branding it as an EA-driven shift to agility. In reality, the low-code apps were deployed without enterprise logic alignment, creating overlapping processes and conflicting data flows.

In the media sector, a recurring pattern is treating content management system (CMS) upgrades as architecture strategy. Editorial teams got faster publishing workflows, ad placement became more flexible, and content pipelines moved quicker — yet the enterprise structure linking editorial, legal, advertising, and distribution systems was never modeled.