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Why Calling Everything "Business" is a Dangerous Fad Among TOGAF Architects

Writer: Sunil Dutt JhaSunil Dutt Jha

Updated: 4 days ago

A peculiar trend has emerged among IT-centric Enterprise Architects, especially those trained and certified in TOGAF—they habitually refer to everything outside IT as "the business." Initially, this might seem harmless, just a linguistic shortcut.


But beneath this simple habit lies a dangerous structural misunderstanding that has caused repeated enterprise misalignment and confusion.

1. The Real Meaning of "The Business" in TOGAF Language

TOGAF-certified architects frequently say things like:

  1. "We need to align IT with the business."

  2. "The business must provide clear requirements."

  3. "Business needs to clarify its processes."


At face value, these statements appear logical. However, they clearly imply a troubling structural assumption: that IT exists separately from the enterprise. This artificial distinction immediately fragments organizational thinking and enterprise integration.

Remember clearly: Real enterprises don't operate as "business vs. IT." They operate as unified, interconnected structures.


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