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Sony’s Lost Dominance: How Fragmented Product Architecture Ended a Tech Titan

Updated: Mar 21

Sony’s Challenge Wasn’t Lack of Innovation—It Was Structural Blindness

Sony, the pioneering tech giant, created groundbreaking innovations—from the Walkman to PlayStation. Yet, despite impressive early success, Sony repeatedly found itself struggling to sustain market leadership.


Sony didn’t lack innovation, talent, or vision; rather, it suffered from a hidden structural blindness deeply embedded in its enterprise anatomy.


This isn’t just a story of lost opportunities; it's Sony’s moment to redefine its future through a clear understanding of Enterprise Anatomy.





Sony’s Strength: Innovation Pioneer and Market Creator

Sony’s name has long been synonymous with innovation and consumer electronics excellence. Its engineers, educated from the best universities, delivered iconic global products. From audio to gaming, Sony became the benchmark against which competitors measured themselves.

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