ICMG Certified Chief Product Officer (Enterprise Anatomy Edition) - Detailed One-Year Curriculum (48 Weeks)
- Sunil Dutt Jha
- Mar 26
- 5 min read
Updated: Apr 7
Monthly Rolling Cohort Intake | Online & Blended Learning Formats
Certification Outcome:
Master Enterprise Anatomy to strategically design, diagnose, integrate, and scale enterprise-wide product and revenue growth.
Level 1: Foundation of Enterprise Anatomy (Weeks 1-12)
Definition:
This level certifies your foundational ability to understand, map, and align product functions with the broader enterprise anatomy. You’ll build a cross-functional view by linking product with sales, marketing, finance, HR, and CX.
Key Competency:
You can identify and articulate the anatomy of product-related functions within the enterprise.
Outcome: You can confidently contribute to cross-functional product decisions and ensure that product goals are not siloed from other business functions.
Week | Weekly Module |
1 | Introduction: One Enterprise, One Anatomy |
2 | Fundamentals of Product Anatomy |
3 | Sales Anatomy & Revenue Alignment |
4 | Marketing Anatomy & Product Positioning |
5 | Finance Anatomy & Pricing Strategies |
5 | Customer Support Anatomy Integration |
6 | Customer Experience Anatomy (CX) |
7 | HR Anatomy & Product Team Structures |
8 | Cross-Functional Anatomy Mapping & Integration |
Level 1 Certification:
Awarded Credential: ICMG Certified CPO – Foundation
Phase 2 (Weeks 9-20)
Mastering Stage 2-7 Enterprise Diagnosis (Enterprise X-Ray Model)
Definition:
This level certifies your diagnostic capability using the Stage 2-7 Enterprise X-Ray Model. You learn to diagnose not just product issues, but enterprise-wide misalignments across strategy, process, systems, components, implementation, and operations.
Key Competency:
You can uncover the hidden blockers to product revenue, customer retention, and scalability by reading the enterprise like a surgeon reads an X-ray.
Outcome: You become a diagnostic strategist, capable of identifying which part of the enterprise anatomy is affecting product performance—strategy, system, process, or execution.
Week | Weekly Module |
9 | Stage 2 – Strategy Misalignment Diagnosis |
10 | Stage 3 – Process Bottleneck Diagnosis |
11 | Stage 4 – System Logic & Structural Diagnosis |
12 | Stage 5 – Component Misalignment Diagnosis |
13 | Stage 6 – Implementation Gap Analysis |
13 | Stage 7 – Operational Diagnosis & Sustainability |
13 | Enterprise X-Ray: Techniques & Framework |
14 | Diagnosing Enterprise Revenue Blockers |
15 | Diagnosing Product Scalability Issues |
16 | Customer Churn & Experience Diagnosis |
17 | Real-world Diagnosis Simulation |
18 | Finalizing Diagnosis Methods |
18-20 | Comprehensive Enterprise Diagnosis Project |
Level 2 Certification:
Awarded Credential: ICMG Certified Enterprise Diagnosis Expert
Phase 3 (Weeks 21-36):
Creating Complete Product Anatomy
Definition:
This level certifies your ability to design and build the complete product anatomy using the 13-step ICMG execution model. You not only define product goals and processes but also engineer the system logic, component specifications, implementation, and operational models.
Key Competency:
You can architect and operationalize product success across its full lifecycle—from design to delivery to scaling—without falling into functional silos.
Outcome:
You’re not just designing a product—you’re building a complete, cross-linked product operating system inside the enterprise.
Week | Steps 1-13: Product Anatomy Creation |
21 | Step 1 – Define Goals & Strategy |
22 | Step 2 – Process Definition |
22 | Step 3 – System Logic Model Creation |
23 | Step 4 – Component Specification Alignment |
24 | Step 5 – Implementation Models (CI/CD) |
25 | Step 6 – Operating & Management Models |
26 | Steps 7-8 – Linking Strategy, Processes & Systems |
27 | Steps 9-10 – System & Component Linking |
28 | Steps 11-12 – Implementation & Operations Integration |
28 | Step 13 – One-Page Product Anatomy Model |
29-34 | Enterprise Anatomy Model Application & Refinement |
35-36 | Full Anatomy Model Validation & Review |
Level 3 Certification:
Awarded Credential: ICMG Certified Advanced Chief Product Architect
Phase 4 (Weeks 37-48):
Real-world Implementation & Revenue Scaling
Definition:
This is the final, integrated certification. It confirms your ability to drive enterprise-wide product success through full anatomy integration, live project execution, executive communication, and measurable revenue growth.
Key Competency:
You can integrate product anatomy with enterprise anatomy, simulate growth, lead cross-functional teams, validate performance via enterprise X-rays, and present to C-suite stakeholders with full authority.
Outcome: You graduate not just as a Chief Product Officer in title—but in capability. You can transform product functions, drive revenue, scale operations, and integrate seamlessly with enterprise strategy.
Week | Implementation & Revenue Growth |
37 | Enterprise Anatomy Integration Workshops |
38 | Product Anatomy Validation Simulations |
39 | Revenue Growth Simulation & Scalability |
40 | Stakeholder Communication & Executive Leadership |
41 | Enterprise-wide Anatomy Implementation |
42 | Cross-functional Strategic Alignment |
43 | Enterprise X-Ray Validation & Refinement |
44 | Global Industry Case Studies & Benchmarking |
44-46 | Capstone Project Development |
47 | Live Project Enterprise Panel Review & Defense |
48 | Final Project Presentation & Certification Awarded |
Level 4 Certification (Final):
Awarded Credential: ICMG Certified Chief Product Officer (Enterprise Anatomy Edition)
Optional Specialization Track (4-weeks, post-program):
Track Option | Focus Areas |
Product-Led Revenue Growth | Advanced sales anatomy, pricing strategy, revenue leaks |
Enterprise Product Innovation | Innovation lifecycle, rapid prototyping, new product scaling |
Customer Experience & Retention Optimization | Customer experience, journey mapping, churn reduction |
(Additional Specialist Credential awarded upon completion.)
Optional Track 1: Product-Led Revenue Growth
Definition:
This specialization equips you to uncover and resolve revenue leaks by aligning product decisions with sales, pricing, and growth operations. It’s ideal for CPOs who want to make revenue a core outcome of their product strategy—not just usage or adoption.
Key Focus Areas:
Sales Anatomy Deep Dive | Strategic Pricing Models | Revenue Flow Mapping | Forecasting Accuracy | Diagnosing Revenue Leaks
You Will Learn To:
Detect where product design is causing revenue underperformance
Rebuild pricing strategies aligned with product value and enterprise goals
Integrate with Sales, RevOps, and Finance to build shared revenue models
Outcome:
You become a Product Revenue Strategist, not just a product builder—capable of scaling revenue without depending solely on the sales team.
Optional Track 2: Enterprise Product Innovation
Definition:
This track focuses on end-to-end innovation management—from idea to prototype to scaled launch. It’s tailored for CPOs leading product innovation labs or tasked with driving growth through new product lines.
Key Focus Areas:
Innovation Lifecycle | Idea Qualification | Product Concept Modeling | Rapid Prototyping | Scalability Architecture
You Will Learn To:
Evaluate which product ideas fit the enterprise strategy and anatomy
Prototype fast, without disrupting existing operations
Build innovation pipelines aligned with core systems and components
Outcome: You become an Enterprise Innovator—able to bring bold new product ideas to market while keeping enterprise integration and sustainability intact.
Optional Track 3: Customer Experience & Retention Optimization
Definition:
This track empowers you to reduce churn, increase NPS, and elevate customer lifetime value by diagnosing and redesigning the Customer Experience (CX) Anatomy from end to end.
Key Focus Areas:
Customer Journey X-Rays | Experience Design Models | CX Touchpoint Diagnostics | Churn Pattern Identification | Experience-Driven Product Design
You Will Learn To:
Map CX breakdowns across digital, physical, and service touchpoints
Integrate customer feedback into product roadmaps via anatomy models
Transform support, onboarding, and loyalty flows into retention engines
Outcome: You become a Customer Experience Architect—able to embed retention strategy into product design, customer support, and revenue systems.
Key Program Benefits
Participants will:
Master the Enterprise Anatomy Model, gaining unparalleled insights into the structural dynamics of successful enterprises.
Learn how to diagnose hidden structural issues across Product, Sales, Marketing, Finance, Customer Support, and CX anatomies using ICMG’s exclusive Enterprise X-Ray Model.
Gain practical experience through live, enterprise-based assignments, projects, and simulations validated by global experts.
Participate directly in ICMG’s prestigious Global Ratings & Awards—gaining insights from real-world enterprise evaluations.
Attend exclusive global ICMG Think Tank Sessions (onsite & online), enhancing strategic networking and hands-on industry knowledge.
Attain globally recognized credentials demonstrating advanced expertise in enterprise product leadership and strategic business transformation.
Clear Pricing & Enrollment Details:
Global Base Pricing: $30,000 (₹24 lakh)
Flexible Payments: Quarterly Installments
Enterprise/Corporate Custom Cohorts available on request.