I Configure Salesforce. But I’m Called an Architect.

What I Actually Do

I configure Salesforce.

I configure leads. I configure opportunities. I configure accounts. I configure contacts. I configure cases. I configure workflows. I configure reports. I configure dashboards. I configure automation.

I create fields. I define page layouts. I configure objects. I set validation rules. I build flows. I assign roles and permissions. I configure approval steps. I connect integrations.

I coordinate with developers, testing teams, admins, data teams, and business users.

This is important work. But important work is not the same as architecture.

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