Case USA26: Why a US-Based Airline Group Confused Route Optimization Tools with Enterprise Architecture Maturity
- Sunil Dutt Jha
- Aug 11
- 1 min read
Updated: Oct 21
Overview:
This case is part of our 100-diagnostic series highlighting tool-driven architecture claims.
Airlines deployed AI-based route optimization, improving flight efficiency metrics and fuel savings — yet the enterprise structure tying scheduling, crew, maintenance, and disruption management remained disconnected.
P1–P6 Insight Preview:
Route tools improved operational decisions (P6 business) and components (P4), but lacked strategy alignment (P1) and integrated process logic (P2).
System behaviors (P3) failed to adapt during disruptions; tech ops (P6) still patched changes manually.
Role Disconnects:
CEO: “Our routes are data-optimized” — but recovery plans still break.
CIO: “The platform is state-of-the-art” — but isn’t linked to the whole enterprise.
Sales Head: “More efficient flights boost margins” — but disruption costs wipe gains.
Chief EA: We optimized routes, not the enterprise.
Head of Flight Operations: Great on paper, but the moment a delay hits, we’re back to spreadsheets.
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