One Platform, Many Clients? How Software Platform Anatomy Manages Custom Rules without Forking Chaos
- Krish Ayyar
- Jun 13
- 6 min read
Updated: Jun 24
Category : Customer-Specific Customizations
Series Title: Rethinking Requirements: How the ICMG Enterprise Anatomy Model Makes Systems Change-Ready
Key Variables Impacted: Rule, Data, Function, UI, Event
Perspectives Covered: Strategy, Business Process, System, Component Specification, Implementation, Operations
The Multiplying Complexity of Serving Multiple Clients
You’ve built a powerful retail lending platform. Now, five different banks want to use it.
Same product category—home loans—but different needs:
One bank applies a special interest waiver for military personnel.
Another requires additional documents for non-residents.
A third wants tiered interest rates based on internal risk scores.
The architecture groans under the weight of configuration files, conditionals, feature toggles, and override tables.
A single change request from Bank C risks breaking Bank A’s deployment.
And your team starts whispering: “Did we just build five platforms inside one?”
The real issue? You’re customizing at the implementation level—not the architecture level.
Why Conventional SDLC Approaches Fail
Problems Faced Across the Enterprise
For Product Teams:
Shared product definitions diverge across clients, leading to confusion in what qualifies as a “standard feature.”
Feature rollouts become difficult to coordinate due to unknown variant impacts.
Documentation and release notes must be tailored per client, increasing overhead.
For Engineering Teams:
Client-specific rules are hardcoded or scattered, leading to code duplication and fragile configurations.
Even small changes ripple unpredictably, requiring extensive regression testing.
Debugging becomes a challenge—teams don’t know which rule or flow is active for a given client.
For QA and Release Managers:
Test cases become obsolete or mismatched as rule variants evolve without traceability.
Regression testing becomes bloated; QA cannot focus on what truly changed.
Pipeline automation lacks awareness of which client scenarios to validate.
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