Case USA18: Why a Consumer Electronics Leader Confused Feature Velocity with Enterprise Architecture Maturity

Overview:

Another common pattern: shipping fast and calling it architecture.

Quarterly launches dazzled, but dependencies, warranty flows, and service networks weren’t modeled as an enterprise.

P1–P6 Insight Preview: 

Velocity improved implementation (P5) and local processes (P2), but lacked portfolio strategy alignment (P1) and system behavior design (P3).

Components (P4) duplicated logic; business + tech ops (P6) absorbed defects post-launch.

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