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Case USA15: How a National Logistics Chain Hijacked Enterprise Architecture to Justify Platform Spend

Updated: Oct 21

Overview


A recurring private-sector pattern: EA used as a procurement label. WMS/TMS/OMS spend was pitched as “architecture modernization,” while network design, exception routing, and returns logic stayed unmodeled.




P1–P6 Insight Preview: 

Platforms improved components (P4) and rollout speed (P5), but lacked network strategy (P1), end-to-end process mapping (P2), and shared behavior (P3). Business + tech ops (P6) fought fires at peak season.


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Role Disconnects:

  1. CEO: “We invested in the best stack” — outcomes still hinge on heroics.

  2. CIO: “Modern platforms are live” — but handoffs fail under load.

  3. Sales Head: “SLAs look fine on paper” — reality diverges on exceptions.

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