Case M23: Hotel Chains & Tourism Boards – A Booking System Isn’t an Enterprise Architecture 💲
- Sunil Dutt Jha
- Jun 26
- 4 min read
Occupancy Was Tracked. But the Hospitality Business Was Never Designed.
Context: Why This Matters
Across the Middle East, hotel development is booming — with mega-projects, integrated resorts, and event-linked capacity expansion in full swing. From Saudi Arabia’s giga-project hospitality arms, to UAE hotel operators linked to DTCM (Dubai’s Department of Tourism & Commerce Marketing), to Qatar Tourism’s post–World Cup asset shift — the sector is fast-moving.
Most hotel groups, public tourism boards, and integrated developers highlight their digital wins:
Bookings were made. Reviews were collected. But the hospitality enterprise was never structurally architected.
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