Case 16: Supply Chain Enterprise – When a Tracking Dashboard Gets Mistaken for Architecture 💲
- Sunil Dutt Jha
- Jul 3
- 4 min read
Part of the Middle East Enterprise Architecture Diagnostic Series – Supply Chain Edition
Claimed EA Success — Visibility Across the Supply Chain
A major logistics and distribution firm in the Middle East, operating across FMCG, industrial goods, and e-commerce segments, announced its Enterprise Architecture–led transformation.
The program was positioned as an architectural redesign of their multi-modal supply chain.
They claimed EA was enabling:
End-to-end shipment tracking
Automated dispatch scheduling
Real-time route optimization
Supplier performance dashboards
Warehouse digital twin pilots
Internally, this was celebrated as the architecture backbone of a next-gen supply chain.
What Was Actually Delivered
The initiative delivered data visualization and process digitization — not a structural enterprise architecture.
What was done:
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