Case 15: Food Manufacturing Group – A Recipe for Automation Mistaken for Enterprise Architecture 💲

Part of the Middle East Enterprise Architecture Diagnostic Series – Food & Beverage Edition

Claimed EA Success — Streamlining Operations in the Bakery Sector

A prominent food manufacturing group — known for its large-scale bakery production and distribution — claimed to have “implemented Enterprise Architecture” as part of a broader digital transformation.

The initiative was framed as an architecture-led effort to modernize production, improve distribution, and enhance customer experience across retail, wholesale, and export channels.

The transformation boasted:

• Centralized production planning and order management

• Integration of distribution and retail POS

• Inventory visibility across factories and depots

• Packaging and dispatch automation

• Improved shelf-life monitoring and product traceability

Internally, it was hailed as a full-stack EA success — from oven to outlet.

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