Case 14: Real Estate Conglomerate – A Leasing Platform Upgrade Mistaken for Enterprise Architecture 💲
- Sunil Dutt Jha
- Jul 3
- 5 min read
Part of the Middle East Enterprise Architecture Diagnostic Series – Real Estate Edition
Claimed EA Success — Digitizing Real Estate Operations
A well-known Middle Eastern real estate group — managing a large portfolio of commercial, residential, and mixed-use developments — declared that it had “implemented Enterprise Architecture” as part of its shift toward digital property operations.
The announcement emphasized:
Unified leasing platforms across malls, offices, and residences
Smart building integration
Tenant experience apps
Automated contract and rent cycle management
Consolidated dashboards for occupancy, revenue, and maintenance
Internally, this was promoted as a full EA transformation, linking operations, IT, and tenant experience into one seamless model.
What Was Actually Delivered

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