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Case 14: Real Estate Conglomerate – A Leasing Platform Upgrade Mistaken for Enterprise Architecture 💲

Part of the Middle East Enterprise Architecture Diagnostic Series – Real Estate Edition


Claimed EA Success — Digitizing Real Estate Operations

A well-known Middle Eastern real estate group — managing a large portfolio of commercial, residential, and mixed-use developments — declared that it had “implemented Enterprise Architecture” as part of its shift toward digital property operations.


The announcement emphasized:

  • Unified leasing platforms across malls, offices, and residences

  • Smart building integration

  • Tenant experience apps

  • Automated contract and rent cycle management

  • Consolidated dashboards for occupancy, revenue, and maintenance


Internally, this was promoted as a full EA transformation, linking operations, IT, and tenant experience into one seamless model.


What Was Actually Delivered

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