Case 20: Hospitality Group – A Guest Experience Upgrade Mistaken for Enterprise Architecture 💲

Part of the Middle East Enterprise Architecture Diagnostic Series – Hospitality Edition

Claimed EA Success — A Unified Hospitality Experience

A prominent Middle East hospitality group — operating luxury hotels, resorts, and event venues across the region — proudly announced the rollout of a multi-year "Enterprise Architecture–driven transformation."

According to public statements and internal presentations, the initiative aimed to deliver:

• Seamless guest experiences across hotel properties

• End-to-end integration of reservations, check-in, concierge, billing, and loyalty

• Data-driven marketing and personalization

• Smart facilities and event space management

“Enterprise Architecture,” they said, was the foundation of their new digital vision.

What Was Actually Delivered

Want to read more?

Subscribe to architecturerating.com to keep reading this exclusive post.

Subscribe Now