Engagement metrics increased, sponsor activation rates improved, and social media mentions spiked — yet the enterprise structure linking fan identity, ticketing, merchandise, loyalty programs, and partner campaigns was never modeled.
Management could view gate entry counts, concession sales, and staffing levels in real time — yet the enterprise structure linking ticketing, security, concessions, facility management, and partner coordination was never modeled.
Ticket resale became more transparent, fan engagement tools expanded, and fraud detection improved at the edges — yet the enterprise structure linking ticket inventory, dynamic pricing, venue operations, partner revenue sharing, and fraud prevention was never modeled.
