Guests could search and reserve rooms across brands from a single platform, loyalty points were redeemable everywhere, and marketing campaigns gained reach — yet the enterprise structure linking property operations, rate management, loyalty fulfillment, service delivery, and partner programs was never modeled.
Conversion rates improved, direct bookings rose, and loyalty program usage increased — yet the enterprise structure linking inventory control, rate management, loyalty integration, property operations, and financial reconciliation was never modeled.