Enterprise Intelligence

Most Tourism, Culture, and Events authorities still treat Enterprise Architecture as a collection of promotion platforms, ticketing systems, and event management tools. As a result, EA initiatives fail to improve visitor flow, safety coordination, destination readiness, revenue capture, cultural asset utilisation, or end-to-end visitor experience.

Colorful maps outlined traveler touchpoints, advertising campaigns became more targeted, and digital engagement metrics rose — yet the enterprise structure linking destination management, partner coordination, infrastructure investment, and policy alignment was never modeled.

What was built: PMS systems, loyalty dashboards, smart bookings, OTA engines, feedback tools. What was missed: The system design for how hospitality operates, adapts, and delivers trust at scale.

Hotels, airlines, tour operators, and travel agencies often operate in silos, leading to poor customer experiences and revenue losses