Case USA17: How an Airline Alliance Masked Loyalty Program Upgrades as Enterprise Architecture Work 💲
- Sunil Dutt Jha
- Aug 5
- 1 min read
Updated: Oct 21
Overview:
In aviation alliances, loyalty upgrades are sold as EA. Tiers, points, and partner accrual improved — yet scheduling, ops control, and pricing logic remained disconnected from loyalty behavior.
P1–P6 Insight Preview: Loyalty changes boosted processes (P2) and components (P4), but lacked enterprise strategy linkage (P1) and cross-system behavior (P3).
Implementation (P5) multiplied one-off partner fixes; business + tech ops (P6) hit friction during disruptions.
Want to read more?
Subscribe to architecturerating.com to keep reading this exclusive post.
