Case 21: Automotive Manufacturer – Multiple Plants, Disconnected Enterprise
- Sunil Dutt Jha
- Jul 17
- 7 min read
Updated: Sep 9
Part of the Middle East Enterprise Architecture Diagnostic Series – Manufacturing Edition
Claimed EA Success — Digitized Plants, Smarter Vendors, Integrated Dealers
A large automotive manufacturer in the Middle East — producing both passenger and commercial vehicles across multiple plants — announced it had implemented Enterprise Architecture as the core of its digital manufacturing transformation.
The announcement highlighted:
Smart factory rollout across production lines
Vendor evaluation and just-in-time inventory systems
Digital Dealer Management Systems (DMS) for vehicle sales
Predictive maintenance powered by IoT
CRM and loyalty programs for post-sales engagement
This was presented as a full-stack EA deployment connecting design to delivery, vendor to vehicle, and customer to cash.
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