Enterprise Intelligence

This “Enterprise Architecture” covered perhaps 2–3 of the airline’s 15 core departments – maybe ~20% of the enterprise – leaving the other ~80% of the organization unmapped and unmanaged by any unified architecture.

Across the Middle East, “Enterprise Architecture” has become a brand — a badge claimed by banks, airlines, ministries, telecom giants, and consulting firms alike. But behind the banners and certifications, a pattern reveals itself.

Across the Middle East, everyone says they’ve “implemented EA.” → A national airline. → A major Gulf bank. → A digital authority in the region. → A global logistics player based in the UAE. → Even a ministry that awarded EA certifications. But when we looked under the hood? What we found wasn’t ENTERPRISE ARCHITECTURE.

The answer lies in a 3 part influence chain - an imposed belief system, consulting firms, and cetification bodies and ...internal IT leadership team