You can’t keep assuming that a top-right tool will fit into your Sales structure, HR flows, Finance system, and Product lifecycle. You need X-ray.
You need linkage. You need enterprise fit—not analyst fit.
The quadrant shows product presence, not enterprise fit. It shows market perception, not operational performance. It shows relationships—not your system’s anatomy.
So the enterprise suffers quietly. Sales slows down. Onboarding breaks. Projects get delayed. And the tool—once top-right—is quietly removed.
Most CIOs don’t walk into the tool decision with a full enterprise X-ray. They don’t have clarity on what’s broken across Sales, Finance, HR, Product, or Ops. So the quadrant becomes the shortcut.
